THE BRAND NEW Age of Designing a Custom Logo

As they say the initial impression is the most lasting one, what do you think leaves an impression of a company on its customers? Correct! The business logo is the company’s first impression.

Another question that arises is if the top management be actively involved with designing a custom logo because of their business or should they just leave it to their design team or perhaps a alternative party design studio? Nowadays companies want to be more personal making use of their customers, as the logo serves as a communicator between the company and customer; hence they actively be a part of designing their custom logos.

Some may view designing a custom logo as tedious, whereas it could be turned into a pleasant process if the following are kept in mind when making a custom logo:

FONT

Logos mostly fail because of a poor font choice. custom logo floor mats ‘s rather a little difficult to select a font that may catch attention instead of let the identity be ignored. Certain tips can ease the decision of font:

? Avoid using common fonts, fonts which are used by almost all. Use a unique font which will make your company stand out from its competitors.
? Make sure your fonts are legible. Don’t try to get too creative by creating a font that is so unique that it becomes difficult for a person or an onlooker to decipher.
? Sometimes using two types of fonts makes your logo more communicative.

COLOR

You need to use colors to their advantage when it comes to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brandname appeals to is the sense of sight. If your logo isn’t appealing to the eye you can be drawn to your brand or business? Carefully pick the image that will represent your company make certain it is consistent with what your company does and in line with your company’s mission statement.

Another problem that arises with regards to image selection is downloading an image for the logo without realizing it’s already used by a company in the related or unrelated industry. That leads to numerous legal charges and issues.

COMPANY GOAL

Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly have the ability to recall your brands or business.